Marc Jacobs

Fragrance “Perfect” illustrations

These illustrations were created for Coty as part of an internal digital presentation for the Marc Jacobs fragrance “Perfect”. The campaign and the fragrance celebrate the idea that everyone is perfect just as they are.

The campaign and the flacon are defined by soft pastel colors, playful details and a light overall feel. The models shown in the campaign represent diverse skin tones and body sizes, reflecting an inclusive, positive message.

My task was to translate the fragrance into a digital illustration, capturing the pastel palette and the playful details: such as the little bow on top of the flacon, a bow, a star, cubes and other whimsical elements. The result is a very playful and pastel-toned visual world.

Here are some of the drafts created for this commission. A wonderful collaboration that continued beyond the initial project. During the digital conference, I also created live illustrations in watercolor, which were filmed and shared in real time as the paintings developed.